|
Time |
Topic / Speaker |
|---|---|
| 08:00 | 08:20 |
Registration ลงทะเบียน |
| 08:20 | 08:30 |
Welcome Speech Amarit Charoenphan HUBBA / Executive Chairman; Techsauce / CCO; Edmund Hillary Fellow (EHF) | Forbes 30U30; Asia Tech Ecosystem Builder |
| 08:30 | 09:00 |
Scaling Design Impact: Behind The Scenes Stories Creating design impact at large organizations is not easy task. However, it is not as challenging nor difficult as scaling design impact to meet the expectation of a short and long-term return in design investment in order to sustain the growth and accelerate the transformation. While there are no ‘silver bullet’ approaches to making scalable design impact, you will hear some of behind the scenes stories that can provide contextually relevant insights to help informing so called ‘Design Impact Playbook’ of your own. Kevin Lee eBay Korea / Chief Product Officer; Previously, Visa / Executive Director & VP, Head of Design EMEA |
| 09:00 | 09:30 |
Experience Impact: Improving Conversation by Artificial Intelligence with Stakeholders and Customers Experience becomes the critical topic in Marketing 4.0 century. Investing in UX $1 and you may get 100$ as return. The data transforms the experience, and the experience converges the insights. Using the artificial intelligence (AI) technology to learn from data, boost the ROI with experience strategy even improving the efficiency between stakeholders, these are the keys to generate unfair market advantage for corporates. Aldrich Huang UXTesting / CEO & Co-Founder, Savvy UX Summit / Main Organizer, International Board Member at User Experience Quality Certification Center (UXQCC), Mentor at User Experience Professionals Association (UXPA) |
| 09:30 | 10:00 |
Business Impact of Customer-Centric Product We have all heard about the importance of designing customer-centric products - but how does this impact the bottom line? In this talk, Paul (SVP Product and Service Design at SCB) will walk through a case study that highlights some of the steps that Siam Commercial Bank has taken in designing products and demonstrate what it has meant in terms of core business KPIs. From this talk you will better understand how to leverage the power of design to grow your business. Paul Farla Siam Commercial Bank / SVP of Product and Service Design; Previously, Lazada & Alibaba / VP of Interaction Design, Product Strategy Consultant |
| 10:00 | 10:30 |
Tea Break พักทานอาหารว่าง |
| 10:30 | 11:00 |
Building Successful Design Teams An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to structure, hire, shape, inspire and lead a design team that works together and stays together. A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, where teamwork is the foundation of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy. Julie Kennedy Saint-Gobain / User Experience Director, Previously, Capital One / Digital Director |
| 11:00 | 11:30 |
Design Good Experiences Design is not only activity to create new shape nor trendy color, but to improve the quality of products and services and enhance the quality of user experience. And a good design always delivers good user experience.
Through this talk, one of the key criteria for the good design is shown with Japanese Good Design Awards winners and the study in our laboratory. How to create the good user experience, ease and pleasure and how it makes people happy. Masahiro InoueNagoya Institute of Technology / Professor; Previously, Toshiba Design Center / General Manager |
| 11:30 | 12:00 |
Panel Discussion |
| 12:00 | 13:00 |
Lunch Break พักรับประทานอาหารกลางวัน |
| 13:00 | 13:30 |
Path to Product Excellence
Facebook / UX Lead and Product Design Manager |
| 13:30 | 14:00 |
UX in Cross-Cultural Contexts: An Exemplary Case Study Traditional UX research considerations mainly center around qualitative and quantitative approaches. Due to increasing effort and constraints for studying UX in cross-cultural contexts, this talk will walk you through a case study about leveraging cultural theory to drive insights-driven UX research for cross-cultural considerations. The talk will sum up a framework for culturally sensitive UX design. Dr. Florian Lachner Google / UX Researcher |
| 14:00 | 14:30 |
Transforming Energy Transforming Innovation: user center design as a catalyst for innovation Jared Huke Daito Design / CEO, University of Texas at Austin Center for Integrated Design / Lecturer |
| 14:30 | 15:00 |
Tea Break พักทานอาหารว่าง |
| 15:00 | 15:30 |
Humanising The Customer Experience - How Humans and AI Can Co-exist
Previously, AXA Hong Kong / Head of Customer Care Transformation; Previously, Bank of America / Change Consultant, Regional Fulfillment and Services |
| 15:30 | 16:00 |
Accessible, Affordable, and Pleasant: The UX of Healthcare Healthcare is often one of the most difficult services for citizens to navigate. People get lost in medical jargon, often not knowing what to do next, or who to talk to. To make it less painful, it must become more accessible, affordable, and pleasant to use. In this talk, Ben will outline the common problems in healthcare, what Babylon is doing about them, and offer some general principles to help design a better service. Ben Sauer Babylon Health / Director of Product |
| 16:00 | 16:30 |
Panel Discussion |
| 16:30 | 17:00 |
Close |
| 18:00 | 22:00 |
Invited-Only VIP Dinner |